We Buy Your Used Car is a lead generating website aimed at capturing data for using who are looking into selling their car to settle the finance or part exchange. Based in Essex, the objective of the website was to compete with local branches of larger national companies offering a similar service.
The website was built on a WordPress platform with added security and SEO performance plugins. A bespoke form was built to the client’s specification which captured all required information about the users’ vehicle.
Key features include:
- Data capture form
- Instruction page on how to get a valuation
- News/Blog area for informative posts to improve organic search rankings
- Recent purchases area showing previous acquisitions to boost customer confidence