Investment in a digital strategy

Its not surprising that the number of online searches exceeds 1 billion per day, that’s why it is essential for your business to respond to changing market conditions and invests in a digital strategy. Consumers and clients no longer use printed mediums such as Yellow Pages or local free press to search for businesses, instead they simply use a search engine such as Google or Yahoo.

Benefits of online marketing

It is just as important that you address the different ways in which potential customers may come into contact with your brand, whether this is when they are researching online or promotion through social networks.

Online marketing offers several benefits to your company including:

  • Helping your business to reach potential customers through regular, cost-effective, targeted communication;
  • Overcoming distance barriers to get your marketing messages in front of new customer segments therefore generating business growth
  • Helping you to build up a profile of customers purchase history and preferences so you can target offers to reflect their interests and increase sales;
  • Allowing you to personalise offers which helps build relationships and increases customer retention levels;
  • Allowing you to take advantage of the growing importance of social media by incorporating social networking tools into your online marketing strategy

At Cloud, our team of digital marketers will work with you to formulate and execute the right online marketing strategy. Experts in all forms of digital marketing including Pay Per Click, SEO, Social Media, Email Marketing and Blogging, we will tailor a digital solution that combines the right mix of marketing strategies to increase your brand awareness, drive traffic to your website and promote customer retention and loyalty.

Google Adwords (PPC)

Ad-words (PPC) are the first listings you will see on most search engines such as Google. They are paid for listings and you dedicate as much or as little as you can to your campaign. The privilege of paid for adverts is that you get a more prominent listing position, plus it has been proven that PPC actually helps your organic listing too.

SEO (Search Engine Optimisation)

Search Engine Optimisation (SEO) is the practise of optimising content in order to return high placement in Search Engine Results Pages (SERPs) for pre-determined keywords. The process starts with keyword selection and from there changes are made in your website code, content, structure and position in the wider web to ensure that anytime a user searches for that keyword, or related phrase, your site appears as the most relevant website on the internet for that information.

Social Media Advertising

With more than two thirds of the World using social networking platforms, it is now the preferred medium of communication among many consumers. Increasingly, many are using a company’s social profile to learn about their products, services and brand, then affiliating themselves with the brands they like and trust.

Content Writing / Blogging

Whether you are a small business or a national corporation, regularly publishing blogs should be an integral part of your online marketing strategy. Publishing fresh content related to your business or industry and relevant to your target audience helps drive traffic to your website, establishes your business as an authority, creates brand awareness, builds customers relations and increases your SEO so you rank higher on major search engine results pages.

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